Areas of Expertise
Information Systems & Business Analysis:
Requirements Elicitation, Users/Stakeholders Analysis, Data Gathering, Entity Relationships, STROBE, CRUD Matrix, Data Flow, Data Conversion, Prototypes (GUI Design), MySQL & MS Access implementation, Generation of Business Requirement Documentation, Systems Use Cases, Management Reporting.
Marketing and Business Policy:
Market research; Focus Groups, Questionnaire generation, Online and Paper Surveys, Statistical Analysis. Advertising; Marketing communication, Research new target markets, Negotiation with diverse media outlets. Google Analytics, Business Policy; SWOT and Five Forces Analysis.
Fluent in English and Spanish. Intermediate in Italian.